A few words about Forza Group.

The Forza Group is a leading branded venture capital organisation and was conceived in 2005. The Forza Group has gone on to grow very successful businesses in sectors ranging from health supplements through to Celebrity Costume Jewellery.

When we start a new venture, we base it on hard research and analysis. Typically, we review the industry and put ourselves in the customer's shoes to see what could make it better. We ask fundamental questions: is this an opportunity for restructuring a market and creating competitive advantage? What are the competitors doing? Is the customer confused or badly served? Is this an opportunity for building the Forza brand? Can we add value?

We believe in making a difference!

Forza Group believes that successful business development often requires a multi-disciplinary approach beyond just "a sale to a customer". We frequently recommend a detailed strategy for growing a business in desirable ways, which may involve financial, legal and advertising skills. Business-development practitioners cannot reduce their activities to simple templates applicable to all or even most situations faced by real-world enterprises. Creativity in meeting new and unforeseen challenges may help sustainable growth.

Our companies are part of a family rather than a hierarchy and this is very important to us. We promote the family feel in the company and everyone enjoys coming to work and spending the amount of time we do with each other!